What was once a very new approach to sales has managed to attract a lot of not so legit people. Yes, the scammers invaded online marketing!
Everywhere you turn, from pop-up ads to Facebook, there is somebody telling you that you can earn thousands of dollars in a short period of time. Why do they do this? Because they play on people’s weaknesses. The large majority of people looking for this type of information are those that are looking for change. They are people who are tired of working day in and day out for someone else, a lot of them at minimum wage, and are not able to get by. People that are looking outside the box for a new way to call making a living.
Regardless of the reason, it’s not hard to be scammed by someone who is offering you a simple way to solve all your problems!
So How do we Identify a Scam?
Firstly, let me just say that there are plenty of legitimate offers out there. Despite having received a somewhat nasty image because of the scammers, Affiliate Marketing is still very much alive, and very much a sought after way to sell just about anything online.
Ideally you want to start from scratch on your own and build your empire. There are also plenty of scams involved around teaching you how to do that.
Keep in mind, that even legitimate offers are somehow going to be making money and that’s fine. It’s a matter of how much money and how!
So what are you going to look for in order to determine whether an offer is legitimate or a scam?
- Have they identified the owner(s) of the business?
- Have they been around long enough to know if they’re going to succeed?
- Have they explained the service or just offered results?
- Have they completed identified the costs involved?
- Do they have positive reviews?
Let’s look at each topic individually…..
Who Owns the Business?
Generally speaking, a legitimate business practice has no problem identifying the owner(s) and giving background into where they started and how they came to be. There is usually an About Me or About Us page on a Website that gives you some kind of insight.
This is not to be mistaken with Mr. Joe Moneybags doing a video of how he once was like you with no money in the bank and has turned his life around by following the procedures he is about to teach you!
Privacy issues will sometimes prevent people from fully identifying themselves, but a quick email to the page asking for some details should give you the answers.
How long has the Business been Around?
If nothing else on the page tells you, look for when the page was copywrited.
You may want to take a closer look or wait it out a while before joining up with a new venture. Legitimate or not, there are no guarantees they will be around in a year or so.
Have they Explained what they Offer?
A lot of times, when we are excited and anxious to start a new venture, we hear all kinds of great things and think “Yes! this is what I’m looking for!”
What you want to make sure, is that the sales pitch is actually telling you what it is you’re going to receive or gain for your membership. It’s great to know that what they offer brings results, or what you can expect to be earning, but have they told you how you are going to get the results? How long is it going to take to see results?
Some of these sites that offer to show you how to make thousands in a week are playing on words. It is entirely possible to make thousands of dollars a week….for an ESTABLISHED MARKETER!
Unfortunately people read it as being shown to make thousands in their first week! Not realistic!
How long it’s going to take, depends on a lot of things like what you’re selling and how much time you put into it. Just make sure that you know what is being offered and what to expect for your money.
Have the Costs been Identified?
This one can be a little tricky. Many times, you will be given a list of all the services that will be available to you and then told it will cost you X amount of dollars. We kind of have to use some common sense in this area. Compare what they are offering to the price. Is it realistic? Some will ask for a one time fee to join with a long list of benefits. In most cases, this is not likely. There is going to be some point once you’ve joined, that they tell you in order to receive all the benefits, you will need to join a higher level of membership or something similar. This is a common strategy.
It is not uncommon to have a monthly membership fee to provide services like training, hosting etc. Generally, in my experience, anything around $100 or less per month is normal. Getting inside and finding out you need to pay $1000 or more to receive the full product….not normal! Know what you’re getting for the price!
Check Out the Reviews
Make sure you take the time to investigate the company. Search reviews and read as many as you can.
The thing to keep in mind with reviews, is that the people writing them can be doing so in order to make money. That’s ok and will likely be the case. However, some will still do it honestly and some will sugar coat it for their own benefit. I will write reviews on my site of programs that I can get enough information on. I also wrote about the program I promote. If you take a look, you will see how much more in depth it is, How much more information I can offer because I have all the facts. It tells you exactly what you will get and for what price.
Reviews can also be written by people who took the leap and were not willing to put in the effort required. Those people will write negative reviews.
Pay attention to what you’re reading. Does it make sense? How does it compare with other reviews?
In the end, the choice is yours. Hopefully I have given you some pointers that will save you from being scammed!
If you have questions about my article or about a particular program, let me know below! Also, feel free to leave your experiences so we all can learn together!